旅游部与亚洲航空柬埔寨签署合作备忘录 联合推广旅游

Memorandum of Understanding (MoU) Signing Ceremony Between the Cambodia Tourism Board (CTB) and AirAsia Cambodia H.E. HUOT Hak, Minister of Tourism, presided over the signing ceremony of a Memorandum of Understanding (MoU) between the Cambodia Tourism Board (CTB) and AirAsia Cambodia. The partnership aims to further promote Cambodia’s tourism potential to a wider international audience and enhance the Kingdom’s reputation on the global stage. The ceremony, held this morning, was attended by Mr. Nam Vissoth, Chief Executive Officer of AirAsia Cambodia; distinguished members of the Cambodia Tourism Board, including senior government officials, Neak Oknhas, Oknhas, and private sector representatives; H.E. Kim Minea, Chief Executive Officer of the Cambodia Tourism Board; as well as numerous distinguished guests. In his remarks, H.E. the Minister expressed his strong confidence and optimism that today’s signing marks an important milestone in a robust, fruitful, and highly effective partnership. He emphasized that this collaboration will play a significant role in attracting more international visitors to Cambodia, thereby contributing to the development of the tourism sector and fostering greater socio-economic growth for the Kingdom. On this meaningful occasion, H.E. the Minister conveyed his profound appreciation for the trust and commitment demonstrated by AirAsia Cambodia in supporting the growth of Cambodia’s tourism industry. He also acknowledged the airline’s continued sponsorship and active participation in numerous tourism events, campaigns, and programs organized by Cambodia’s tourism family over the years. H.E. The Minister further noted that the partnership with AirAsia Cambodia reflects the company’s long-term confidence and strong commitment to investing in Cambodia’s tourism and aviation sectors. This commitment is demonstrated through the expansion of flight networks, the creation of new travel routes, the generation of employment opportunities, and the strengthening of Cambodia’s connectivity with key regional and international markets. At the same time, H.E. the Minister underscored that the collaboration between CTB and AirAsia Cambodia represents a strategic step forward in reinforcing Cambodia’s image as a highly attractive, competitive, and leading tourism destination in the region. H.E. the Minister highlighted that this agreement combines the strengths of destination marketing, connectivity, and digital promotion to showcase Cambodia as a safe, secure, and stable destination with a rich cultural and civilizational heritage, outstanding historical and cultural assets, breathtaking natural beauty, warm hospitality, diverse cuisine, and the friendliness and welcoming spirit of the Cambodian people. These unique qualities continue to attract international visitors from around the world, particularly from Australia and India, the two priority target markets under the CTB–AirAsia partnership. H.E. the Minister emphasized that Australia and India are strategic tourism markets with tremendous potential and remarkable growth prospects for Cambodia. Travelers from these two countries are increasingly seeking authentic cultural experiences, heritage tourism destinations, wellness tourism opportunities, and diverse culinary experiences—areas in which Cambodia possesses strong competitive advantages and is fully prepared to meet visitor expectations by offering exceptional and unforgettable travel experiences. Phnom Penh, Morning of 30 May 2026.