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[来源: CIR] [分类提示: NEWS] 标题: Business Community Says Stronger Marketing and Air Connectivity Needed to Revive Siem Reap Tourism Cambodia Investment Review Cambodia’s tourism industry is calling for a broader recovery strategy for Siem Reap, with business leaders arguing that discount campaigns alone will not be enough to restore international visitor arrivals as the province continues to face one of its weakest tourism periods in recent years. The Ministry of Tourism recently launched the pilot “2026 Siem Reap Tourism Service Mega Sale” under its green season campaign, offering discounts of between 10% and 50% on accommodation and tourism services at participating three- to five-star establishments through the Cambodia Wonder platform. While the initiative has been welcomed as a positive short-term measure, industry stakeholders say Cambodia’s recovery will depend on rebuilding international demand through stronger destination marketing, improved airline connectivity and a coordinated national tourism promotion strategy. Read More: Lotus Group Brings First Russian Tour Operators to Siem Reap as Cambodia Targets High-Value Tourism Market Former Cambodia Tourism Federation Vice President Peter Brongers, who has more than 30 years of experience in Southeast Asia’s tourism industry, highlighted in local media that Siem Reap is already competitively priced and that significant hotel discounting risks shifting the destination toward high-volume tourism rather than the higher-value visitor market Cambodia h