Hops精酿啤酒馆10周年庆典 品牌方分享行业成长历程
分类商业
地点金边
来源CIR
发布时间2026/09/27 14:40
详情描述
Hops精酿啤酒馆即将迎来开业10周年庆典。品牌方代表、Bash Brewing首席商务官Daniel Marchette近日接受采访，回顾了自2016年品牌成立以来，柬埔寨精酿啤酒行业的演变历程及企业发展轨迹。
Daniel Marchette此前拥有媒体、出版及战略合作领域的工作背景，在加入Bash Brewing前，曾于Globe Media Asia任职，期间便与Hops旗下的餐厅及Bash Brewing品牌开展过市场营销与活动合作。
在谈及行业变化时，Daniel Marchette表示，自2016年Hops在金边开业以来，当地精酿啤酒市场经历了显著增长。作为Hops精酿啤酒馆及餐厅背后的核心品牌，Bash Brewing在市场竞争中确立了自身定位。
此外，EuroCham Cambodia作为Hops的年度合作伙伴，在品牌发展过程中发挥了重要作用。为庆祝品牌成立10周年，Hops计划在整个10月期间举办系列庆祝活动，并同步推出十月啤酒节（Oktoberfest）相关促销优惠。
📋 简要摘要 ▸
Hops精酿啤酒馆即将迎来10周年庆典，品牌方代表分享了自2016年开业以来柬埔寨精酿啤酒行业的演变及品牌发展历程。
📋 完整原文 ▸
[来源: CIR] [分类提示: NEWS]
标题: Interview of the Week: Daniel Marchette on 10 Years of Hops, Bash Brewing’s Growth and Cambodia’s Craft Beer Scene
EuroCham Cambodia
As Hops approaches its 10-year anniversary, we spoke with Daniel Marchette, CCO of Bash Brewing, the signature craft beer behind Hops Craft Beer Garden & Restaurants and EuroCham Annual Partner.
From his background in media and strategic partnerships, to what sets Bash Brewing apart in Phnom Penh’s growing craft beer scene, Daniel reflects on how the industry has evolved since Hops first opened in 2016, the value of EuroCham’s partnership, and what’s in store for Hops’ month of anniversary celebrations and Oktoberfest promotions throughout October.
Read More: EuroCham Interview: Bunthan Suy on Raising the $50 Export Threshold to Reduce Costs for SMEs and Strengthen Cambodia’s Logistics Competitiveness
You’ve built a career across media, publishing, and strategic partnerships before stepping into your role as CCO of Bash Brewing. Could you tell us a bit about your journey, and what drew you from the media world into craft brewing and hospitality?
Most of my professional career has been centred around business development, partnerships and strategy, and that’s been the case here in Cambodia throughout my time working in the media, marketing and digital sectors. I first worked with Bash Brewing and our restaurants under the Hops umbrella while leading the team at Globe Media Asia.
During that time, we collaborated on some events and marketing i