可口可乐柬埔寨发布“高棉之手制造”系列短片,致敬本土员工与合作伙伴

分类企业动态
事件时间近期
地点柬埔寨
来源CIR
发布时间2026/04/20 11:18
详情描述
可口可乐柬埔寨公司近期推出“高棉之手制造”系列短片,旨在展示品牌深耕柬埔寨33年以来的本土化运营成果。该系列短片通过记录员工与合作伙伴的日常工作,强调可口可乐在柬埔寨不仅是全球品牌,更是由当地人参与生产、运营并服务社区的本土企业。
短片聚焦了多位在品牌运营中发挥关键作用的个体,其中包括可口可乐员工邵坤提(音译)。他在运营岗位上的工作,保障了企业日常业务的持续运转。此外,短片还记录了当地仓库经营者许春明(音译),他通过自身业务将可口可乐产品输送至柬埔寨各地的社区。
自进入柬埔寨市场以来,可口可乐已融入当地民众的日常生活,从社区商店到家庭聚会,品牌始终与当地社会保持紧密联系。此次推出的“高棉之手制造”系列短片,意在致敬这些在幕后默默付出的员工与合作伙伴,通过他们的故事展现品牌在柬埔寨的本土化历程。
📋 简要摘要 ▸
可口可乐柬埔寨公司近日推出“高棉之手制造”系列短片,旨在展示品牌深耕柬埔寨33年背后的本土力量。短片通过聚焦员工邵坤提(音译)和当地仓库经营者许春明(音译)等人的故事,强调可口可乐在柬埔寨不仅是全球品牌,更是由当地人参与生产、运营并服务社区的本土化企业,体现了品牌与当地社会的紧密联系。
📋 完整原文 ▸
[来源: CIR] [分类提示: NEWS]
标题: The Hands Behind Coca‑Cola in Cambodia: Joy, Pride, and Dedication in Every Bottle
Cambodia Investment Review
Here, every Coke is made by Khmer hands, and each pair of hands has a story.
In Cambodia, Coca‑Cola’s story is not only told through bottles, trucks, or advertisements. It is brought to life every day by the people behind the brand whose dedication, pride, and care shape Coca-Cola’s journey across the country.
While Coca-Cola is a global brand, in Cambodia it operates as a local business — made, shared, and brought to life by people in the communities it serves.
For more than 33 years, Coca‑Cola has been part of everyday moments in Cambodian communities, from neighborhood shops to family celebrations. Behind these familiar scenes are employees and partners whose hard work quietly ensures that Coca‑Cola continues to be part of life’s shared experiences.
To honor these people and the stories they carry, Coca‑Cola Cambodia is launching a series of short films under its “Made by Khmer Hands” platform. The films bring the message “Here in Cambodia, Coca‑Cola is made by Khmer hands” to life by spotlighting the individuals who help keep Coca‑Cola moving and connected to communities across the country.
The series features Mr. Sao Kunthea, a Coca‑Cola employee whose role in operations helps keep the business moving every day, and Mr. Huy Chhoung Meng, a local depot owner whose work connects Coca‑Cola with communities across the country
The Hands That Keep Coca‑Cola Moving