Diego Columbus深耕柬埔寨高端雪茄电商市场 布局
分类商业访谈
地点金边
来源EuroCham Cambodia
发布时间2026/06/07 12:59
详情描述
近日,柬埔寨欧洲商会(EuroCham Cambodia)对Diego Columbus董事总经理Marc Lambart进行了专访,探讨了该公司在柬埔寨打造首个高端雪茄电商平台的历程及市场布局。
Marc Lambart拥有丰富的国际快消品及奢侈品管理经验。他曾于2012年被一家韩国公司派驻越南,并于2019年担任麦卡伦威士忌等品牌在柬埔寨及老挝地区的总经理。2020年新冠疫情期间,他创立了雪茄俱乐部“DIEGO COLUMBUS”,随后将其发展为柬埔寨首个专注于高端雪茄的电商平台,业务范围涵盖高端生活方式产品的分销。
在访谈中,Marc Lambart分析了柬埔寨高端生活方式市场的演变。他指出,随着消费者偏好的改变,市场对高端体验的需求持续增长。他认为,在新兴经济体中发展利基市场,需要克服特定挑战并把握机遇,而酒店、旅游与零售业之间的跨界合作,是推动此类市场增长的关键因素。
通过借鉴国际市场的经验,Diego Columbus致力于在柬埔寨建立高端雪茄消费生态。Marc Lambart表示,通过电商渠道与行业伙伴的深度协作,公司正积极满足当地日益增长的高端消费需求。
📋 简要摘要 ▸
EuroCham专访Diego Columbus董事总经理Marc Lambart,探讨其在柬埔寨打造首个高端雪茄电商平台的历程。Marc分享了从快消品与奢侈品管理转型至雪茄行业的经验,分析了柬埔寨高端生活方式市场的演变,并强调了酒店、旅游与零售业跨界合作对利基市场增长的重要性。
📋 完整原文 ▸
[来源: CIR] [分类提示: NEWS]
标题: EuroCham Interview: Marc Lambart on Growing a Niche Luxury Business in Cambodia & Building Premium Cigar Market Through E-Commerce
EuroCham Cambodia
For this week’s interview, we spoke with Marc Lambart, Managing Director of Diego Columbus DCC, about his journey from international FMCG and luxury brand management to building Cambodia’s first dedicated premium cigar e-commerce business.
Marc shares his perspective on the evolution of Cambodia’s premium lifestyle market, the challenges and opportunities of growing a niche business in an emerging economy, and the importance of partnerships across hospitality, tourism, and retail. He also discusses changing consumer preferences, lessons from international markets, and his outlook for Cambodia’s growing demand for high-end experiences.
You’ve built an impressive international career across FMCG, premium food and beverage distribution, and luxury retail. What initially brought you to Cambodia, and what attracted you to the premium cigar industry with Diego Columbus?
Marc: It was my dream to come to Asia for many years! I used to work for a Korean company that relocated me to Vietnam in 2012 . Then, in 2019 I was recruited as General Manager of Cambodia-Laos by the exclusive importer in the region for Macallan whiskies, Martin and Campari.
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A year later, during the Covid, I started the Cigar Club “DIEGO COLUMBUS” rapid