旅游部推出AR旅游应用 助力绿色季节推广吸引国际游客

«Tourism Augmented Reality App» is a new and innovative idea helping to promote Cambodia’s tourism potential, especially the “Visit Cambodia in the Green Season” campaign, to the world. H.E. HUOT Hak, Minister of Tourism, was invited to preside over and deliver a congratulatory speech at the “Green Season Networking and Launch of the Tourism Augmented Reality App” program, in the presence of H.E. Shaharuddin Onn, Ambassador Extraordinary and Plenipotentiary of Malaysia to Cambodia, Mr. Eric Lim, CEO of Advantage by Universal Alliance Co., Ltd., H.E. leaders from ministries and state institutions, representatives of embassies, business associations, investors, and more than 100 national and international distinguished guests at the Novotel Hotel. On this important occasion, H.E. Minister highly appreciated, valued, and thanked the Embassy of Malaysia in Cambodia, Advantage by Universal Alliance Co., Ltd., the relevant ministries and stakeholders who actively cooperated in organizing this important program, which created an important platform for connecting and strengthening cooperation between relevant parties both at home and abroad, and congratulated the innovation of the Tourism Augmented Reality App, which is an excellent application (App) to help promote Cambodian tourism to the international market, in line with the direction of the Royal Government under the wise leadership of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister, in promoting digital transformation and building a modern, resilient and highly competitive tourism sector. H.E. Minister also highlighted that this event is organized in conjunction with the Green Season Tourism & Travel Exhibition and Family Chefs Competition and Made in Cambodia Exhibition, which aim to showcase the potential of tourism, travel and national products, as well as promote Cambodian food culture and local entrepreneurial achievements. In addition, H.E Minister expressed his belief that this event will help create new opportunities for investment, experience sharing and partnerships between local and international businesses to promote the development of Cambodian tourism to be more prosperous and sustainable, especially promoting domestic tourism during the green season. It is also worth noting that in the first four months of 2026, Cambodia received more than 1.3 million international tourists, demonstrating the positive growth and resilience of the tourism sector. Tourists want to visit Cambodia and experience the blend of ancient culture and beautiful nature, the warm hospitality known as the “Cambodian smile” and the delicious Cambodian cuisine, especially the special offers package during the green season supported by the Royal Government of Cambodia. Phnom Penh, June 5, 2026