**Cambodia attends Holiday Fair, Austria, raises visibility in Europe**
The Cambodia Tourism Board (CTB), in partnership with China Airlines, successfully showcased Cambodia as one of the must-visit destinations at Holiday Fair 2026, one of Austria’s largest and most influential travel and leisure exhibitions, with approximately 86,000 visitors over four days. With consistent collaboration between tourism authorities, airlines, and travel partners, the Kingdom aims to further bolster its profile as a compelling and distinctive destination on the global tourism map.
The successful showcasing of Cambodia at Holiday Fair 2026 reflects increasing international confidence in the country’s tourism sector and its readiness to welcome more European visitors. With continued collaboration between tourism authorities, airlines, and travel partners, Cambodia aims to further strengthen its profile as a compelling and distinctive destination on the global tourism map.
Read more on: [CTB Website](https://ctb.gov.kh/news/11?type=news & [KhmerTimes](https://www.khmertimeskh.com/501839931/cambodia-attends-h…)