The Pizza Company柬埔寨更名TPC Pizza 应对市场舆论压力
分类商业
地点金边
来源柬埔寨投资评估
发布时间2026/04/29 14:51
详情描述
近日，金边街头的The Pizza Company门店已更换招牌，正式更名为TPC Pizza。此次品牌调整主要受近期边境冲突影响，消费者对泰国相关品牌产生抵制情绪，促使该连锁餐饮品牌做出应对。
EFG Cambodia已确认被Palms Food International Pte. Ltd.收购。此次股权变更后，公司正针对柬埔寨食品市场进行品牌战略调整。
目前，TPC Pizza门店保持正常运营，继续向消费者提供餐饮服务。关于品牌后续的进一步发展及新品牌发布计划，公司表示将在近期公布更多细节。
📋 简要摘要 ▸
受边境冲突引发的消费者抵制影响，原The Pizza Company在金边门店已更名为TPC Pizza。同时，EFG Cambodia确认已被Palms Food International收购，正进行品牌战略调整，市场正密切关注其后续新品牌发布。
📋 完整原文 ▸
**The Pizza Company Rebrands in Cambodia After Consumer Boycott Pressure on Thai-Related Brands as “TPC Pizza” Banner Spotted
Key Points:**
**🍕 Brand Shift: **Former Thai pizza brand The Pizza Company was seen operating under “TPC Pizza” banners in Phnom Penh after consumer sentiment changed following the border conflict.
**🇸🇬 New Ownership:** EFG Cambodia confirmed its acquisition by Palms Food International Pte. Ltd., supporting a fresh strategy for Cambodia’s growing food market.
**📈 What’s Next: **The company says more details are coming soon, with the market watching closely for its official new pizza brand launch.
https://cambodiainvestmentreview.com/2026/04/29/the-pizza-company-rebrands-in-cambodia-after-consumer-boycott-pressure-on-thai-related-brands-as-tpc-pizza-banner-spotted/