WING获评2026年度品牌创新奖 数字化营销策略获国际认可

[来源: CIR] [分类提示: NEWS] 标题: Leader Talks: Kith Winnyda on Wing Bank’s Breakthrough Campaign Wins Brand Innovation Campaign of the Year 2026 with By Harrison White Wing Bank has been named Brand Innovation Campaign of the Year 2026, earning international recognition for its “Breakthrough” campaign, which blended Cambodian culture, storytelling and digital innovation to connect with a new generation of customers. In this exclusive Q&A with Cambodia Investment Review’s Editor Harrison White spoke with Kith Winnyda, Chief Marketing Officer of Wing Bank, discusses the inspiration behind the award-winning campaign, the business results it delivered, and how the bank plans to continue shaping the future of banking for Cambodia’s next generation. CIR: Global Recognition: What does this award mean for Wing Bank, and why do you think the Breakthrough campaign resonated so deeply? Awards are meaningful, but what matters even more is what they represent. For Wing Bank, this award shows that a story born in Cambodia, shaped by our culture and told in our own voice, can inspire people and earn recognition internationally. As a 100% Khmer-owned bank, we wanted Breakthrough to reflect the Cambodia we see today: a country proud of its heritage, confident in its potential and ready to move forward. It was never intended to be a conventional banking advertisement. It was created to celebrate the Progressive Khmer, a generation that carries the wisdom of the past while embracing technology, creativity and new possibili