旅游部推动影视旅游发展 打造国家软实力吸引国际游客

Film Tourism as Soft Power to Elevate Cambodia’s Image on the International Stage H.E. HUOT Hak, Minister of Tourism and Chairman of the Inter-Ministerial Working Group for Coordinating and Supporting Film Tourism and Night-Time Temple Visits in Cambodia, granted an audience to a delegation from the Cambodia Film Association, led by Mr. Chhay Bora, President of the Association, and his colleagues, for a courtesy call and discussion on promoting and advancing “Film Tourism” in Cambodia. The meeting aimed to strengthen cooperation between the tourism and film sectors by transforming film into a powerful tourism promotional tool and a form of soft power to showcase Cambodia’s tourism potential, culture, history, traditions, heritage, and natural beauty to international audiences. It also sought to attract foreign filmmakers to choose Cambodia as a filming destination and inspire international visitors to discover and experience Cambodia firsthand. On the occasion, H.E. the Minister expressed his appreciation and highly commended the Cambodia Film Association for its continued efforts and valuable contribution to the development of Cambodia’s film industry. H.E. the Minister emphasized: “Film is a powerful form of soft power that can bring the image of Cambodia into the hearts of millions of viewers around the world and inspire them to come and experience Cambodia for themselves.” Meanwhile, Mr. Chhay Bora, President of the Cambodia Film Association, briefed H.E. the Minister on the Association’s key achievements to date, existing challenges, requests, and future directions, with the aim of contributing to the further development of Cambodia’s film industry and film tourism, making them more vibrant and competitive. It should also be noted that on 20 August 2026, the Ministry of Tourism will organize a workshop on “Promoting Film Tourism in Cambodia”, bringing together relevant stakeholders to discuss and jointly identify mechanisms and priority directions for harnessing the film industry as a new driver for promoting Cambodia and attracting more tourists to the Kingdom. Ministry of Tourism Headquarters, August 15, 2026. #Cambodia #CambodiaKingdomOfWonder #greenseasoncambodia #ministryoftourismcambodia #huothak