旅游部启动2026绿色季节推广 暹粒旅游潜力获重塑
分类旅游
事件时间2026-06-20
地点暹粒
来源柬埔寨旅游部
发布时间2026/06/21 18:18
详情描述
2026年6月20日,柬埔寨旅游部在暹粒省举办“2026绿色季节旅游论坛”,主题为“绿色季节期间的旅游潜力、遗产地与文化”。旅游部部长胡哈主持活动,暹粒省副省长恩森卡、旅游部常务国务秘书、瓦塔纳克酿酒厂首席执行官、旅游部高级官员、媒体代表及私营部门代表等出席。
此次论坛旨在将传统的雨季重新定义为“绿色季节”,通过展示柬埔寨雨季独特的自然景观与生态美景,提升国家旅游形象。该活动是“2026绿色季节推广活动”的重要组成部分,旨在向全球游客展示柬埔寨作为安全、热情旅游目的地的形象,并促进旅游业的可持续发展。
胡哈部长在会上表示,该论坛此前已在金边查克穆克步行街多次举办,获得公众及国际游客支持。本次活动以暹粒为起点,后续将推广至沿海地区、东北部地区及金边,并根据各地的旅游特色制定相应主题。
活动期间,胡哈部长回顾了柬埔寨近期在暹粒成功举办第39届世界女童军世界会议及第42届奥拉夫·贝登堡协会年度聚会的成果。在洪玛奈首相的赞助及皮奇·钱莫尼夫人的领导下,上述活动吸引了来自全球100多个国家的代表及153个成员协会的参与,展示了柬埔寨的国际接待能力。
通过此次推广,旅游部计划在淡季推出更多旅游产品与优惠活动,以吸引国际游客到访,同时鼓励民众保护有形与无形的文化遗产及自然资源。
📋 简要摘要 ▸
柬埔寨旅游部部长胡哈主持“2026绿色季节旅游论坛”,将传统雨季重新定义为“绿色季节”。该战略旨在通过展示柬埔寨自然风光与文化遗产,提升国家旅游形象,吸引全球游客在淡季到访,并促进旅游业的可持续发展。
📋 完整原文 ▸
- Recharge Your Life with the Beauty of Cambodia’s Green Season!
- Discover Cambodia in Its Most Vibrant and Lush Green Colors!
H.E. HUOT Hak, Minister of Tourism, and Madam presided over the “2026 Green Season Tourism Talk” under the theme “Tourism Potential, Heritage Sites, and Culture During the Green Season.”
The Tourism Talk is an engaging platform that brings numerous benefits to the tourism sector, including the sharing of knowledge and experiences in tourism development, the promotion of Cambodia’s tourism potential, and the encouragement of patriotism and love for the motherland. It also promotes the preservation of tangible and intangible cultural heritage as well as natural resources, in line with the visions of “Tourism Connected to Territory” and “To Love the Nation, One Must Know the Nation.” More importantly, the program contributes to enhancing Cambodia’s image and showcasing to the world that Cambodia is a safe, welcoming, and hospitable tourism destination, offering warmth, excellent hospitality, and memorable experiences for visitors from around the globe.
The event was attended by H.E. Ngov Sengkak, Deputy Governor of Siem Reap Province, representing H.E. Prak Sophorn, Governor of Siem Reap Province; H.E. the Permanent Secretary of State; Neak Oknha Sam Ang Vattanac, CEO of Vattanac Brewery; senior leaders of the Ministry of Tourism; representatives of R.V Clip Media; sponsoring partners; distinguished speakers; representatives from the private sector; and numerous national and international guests.
On this auspicious occasion, H.E. the Minister highlighted that Cambodia has recently demonstrated its capability and prestige on the international stage by successfully hosting the 39th World Conference of the World Association of Girl Guides and Girl Scouts (WAGGGS) and the 42nd Annual Gathering of The Olave Baden-Powell Society (OB-PS) in Siem Reap Province under the high patronage of Samdech Moha Borvor Thipadei HUN MANET, Prime Minister of the Kingdom of Cambodia.
H.E. The Minister further emphasized that, under the leadership and dedicated efforts of Dr.PICH CHANMONY HUNMANET, this historic event attracted delegates from more than 100 countries and representatives of 153 member associations worldwide.
H.E. the Minister noted that this important Tourism Talk program has been organized on several occasions at Phnom Penh’s Chaktomuk Walking Street, receiving strong support and participation from the public and international visitors. This year, the program gains even greater significance as it has been specially curated as part of the 2026 Green Season Campaign, beginning in Siem Reap before continuing to other tourism destinations across the coastal cluster, the northeastern region, and eventually concluding in Phnom Penh, with themes tailored to the unique tourism strengths of each destination.
In this regard, H.E. the Minister stated that the program has become an important catalyst in promoting Cambodia’s Green Season tourism campaign, an initiative endorsed by Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia, to replace the term “Low Season” with “Green Season” during the period from May to October. The Prime Minister has also provided renewed momentum for the continuation of the Green Season Campaign in 2026, which was officially launched on 2 May 2026.
Furthermore, H.E. the Minister underscored that the transformation from “Low Season” to “Green Season” is not merely a change in terminology; it represents a shift in mindset and a forward-looking national strategy. This season is when Cambodia reveals its most authentic and vibrant beauty. Across the country, lush green landscapes flourish, fresh air fills the atmosphere, and breathtaking scenery creates rare and meaningful experiences for visitors.
Siem Reap Province, 20 June 2026
#Cambodia
#greenseasoncambodia
#SolidaritySeason
#ministryoftourismcambodia
#huothak