旅游部推介柬埔寨绿色旅游投资 聚焦2030可持续发展

Cambodia’s Attractive Tourism Investment Potential and Opportunities Highlighted at the Asian Development Bank (ADB) High-Level Investor Roundtable At the invitation of the Asian Development Bank (ADB) in Cambodia, His Excellency Hout Hak, Minister of Tourism, delivered the opening remarks at the High-Level Roundtable Discussion on "ASEAN Sustainable and Resilient Tourism Investment Outlook 2030."Organized by ADB to discuss tourism investment priorities, enhance the investment environment, and promote sustainable tourism development in Cambodia and the ASEAN region. The event was attended by Ms. Yasmin Siddiqi, Country Director of ADB Cambodia, along with Excellencies, Ladies and Gentlemen, Oknhas, and representatives from public and private institutions, national and international chambers of commerce, associations, investors, and experts at ADB headquarters. During this important high-level consultation and discussion, which focused on exchanging perspectives and exploring new opportunities for sustainable and resilient tourism investment, H.E. the Minister emphasized that Cambodia possesses abundant tourism potential in culture, history, nature, and green tourism, all of which align well with current global tourism trends. At the same time, Cambodia continues to further develop integrated infrastructure and enhance connectivity to improve convenience and save travel time, thereby attracting more investors and international tourists. In addition, H.E. the Minister highlighted the “Visit Cambodia in the Green Season” campaign, which promotes travel during the rainy season and showcases Cambodia’s breathtaking natural beauty. The campaign is guided by six key messages: Must See, Must Stay, Must Taste, Must Visit, Must Try, and Must Buy, aiming to provide tourists with new experiences while further enhancing Cambodia’s appeal as a year-round tourism destination. H.E. the Minister further stressed that investment in the tourism sector not only contributes to economic growth, but also plays a vital role in job creation, improving people’s livelihoods, and supporting sustainable local community development, in line with Cambodia’s and ASEAN’s Tourism Development Vision 2030. Phnom Penh, May 19, 2026