旅游部启动2026绿季旅游服务分类标准 提升竞争力

H.E. Minister HUOT Hak: “Quality Builds Trust, Trust Creates Value, and Value Enhances the Competitiveness of Cambodia’s Tourism Sector” Phnom Penh: H.E. HUOT Hak, Minister of Tourism, presided over the opening of the “Dissemination Workshop on Tourism Service Classification for the 2026 Green Season,” attended by the Permanent Secretary of State, Secretaries of State, Under Secretaries of State and senior officials of the Ministry of Tourism, representatives of the Phnom Penh Capital Administration, municipal and provincial tourism departments, tourism industry associations, and approximately 400 tourism operators. The workshop was organised to disseminate information and deepen understanding of the standards, procedures, and criteria for evaluating and classifying tourism services. It also aimed to encourage tourism businesses to continuously improve the quality of their products and services in accordance with national and international standards. In particular, the classification process must ensure transparency, fairness, and compliance with the applicable laws and regulations. Speaking on the occasion, H.E. the Minister emphasised: “Compliance with and implementation of standards are not merely about fulfilling regulatory obligations; they are long-term investments in tourists’ confidence, business reputation, and the value of Cambodia’s tourism brand. If we aspire to attract high-end tourists, we must provide high-quality services.” H.E. the Minister further underscored that, amid intensifying competition in the tourism sector, “quality and standards” are essential for building trust, safeguarding the reputation of tourism destinations, and strengthening Cambodia’s competitiveness. Beyond its abundant natural, cultural, and heritage assets, Cambodia must ensure that every service offered to tourists meets clear standards of quality, safety, hygiene, and professionalism. To promote greater consistency in service quality and respond effectively to market expectations, H.E. the Minister highlighted that the Ministry of Tourism has introduced 14 national guidelines and standards while promoting the implementation of nine ASEAN guidelines and standards. These cover accommodation services, restaurants, spas and massage services, tourism communities, adventure tourism, clean tourism cities, and various other related services. H.E. the Minister also encouraged all tourism businesses to strengthen their institutional capacity, develop human resources, enhance professional skills, and participate in service-standard assessments and competitions at the ASEAN and international levels. The Ministry of Tourism will continue to serve as a supportive partner and coordinate closely with the private sector to expand opportunities for Cambodian tourism services to gain greater recognition for their quality regionally and globally. H.E. the Minister further stressed that the workshop also served as a platform for exchanging knowledge, experiences, and best practices among government institutions, the private sector, and relevant stakeholders, in the spirit of “Joint Thinking, Joint Action, Joint Responsibility, and Shared Benefits.” This collective effort will contribute to positioning Cambodia as a high-quality, safe, and high-standard tourism destination. Ministry of Tourism, afternoon of 22 September 2026 #Cambodia #CambodiaKingdomOfWonder #greenseasoncambodia #ministryoftourismcambodia #huothak