柬埔寨旅游局启动全球营销新战略 聚焦四大渠道引流

[来源: CIR] [分类提示: NEWS] 标题: Cambodia Tourism Board Expands Global Marketing Strategy Across Four Channels to Boost International Arrivals Cambodia Investment Review The Cambodia Tourism Board (CTB) has rolled out an integrated international marketing strategy built around four core business channels aimed at increasing international visitor arrivals, strengthening industry partnerships and reshaping global perceptions of Cambodia as a tourism destination. According to CTB’s first and second-quarter reports, the strategy is structured around four pillars: Business-to-Customer (B2C), Business-to-Business (B2B), Business-to-Business-to-Customer (B2B2C), and Business-to-Government (B2G), with each channel targeting a different aspect of tourism promotion and market development. Business-to-Customer: Promoting Cambodia Directly to Global Travellers Under its B2C strategy, CTB is promoting Cambodia directly to international consumers through global media, digital marketing campaigns, influencers and film tourism initiatives designed to modernise perceptions of the Kingdom. During the first half of the year, CTB hosted representatives from 10 international media organisations, including Wanderlust, The Guardian UK and the South China Morning Post, alongside 20 content creators from Australia and India to generate destination-focused content for international audiences. CTB’s B2B strategy focuses on strengthening relationships with international travel agents, tour operators and tourism businesses through f