Gold Zone Media联手Grab柬埔寨 推动嘟嘟车

[来源: CIR] [分类提示: NEWS] 标题: Gold Zone Media Aims to Modernize Cambodia’s Tuk-Tuk Advertising Sector with Industry Report and Grab Partnership Cambodia Investment Review Gold Zone Media has announced a strategic partnership with Grab Cambodia while launching Cambodia’s first comprehensive out-of-home (OOH) advertising industry report, as the company seeks to modernize and professionalize the Kingdom’s transit advertising sector. The announcements were made during the “Turning The Page” event, held in collaboration with Grab Cambodia and the National University of Management, bringing together industry, technology and academic partners to support the future development of Cambodia’s media landscape. Bringing Structure to Transit Advertising While advertising on tuk-tuks and other vehicles has existed in Cambodia for years, Gold Zone Media’s latest initiative aims to introduce a more standardized, technology-enabled approach to the sector. Read More: IAAC Cambodia Strengthens Premium Brand Presence with Lexus Display Lounge Launch at Techo International Airport Through its partnership with Grab Cambodia, the company will roll out the City Mobility Lightbox, an illuminated advertising format installed on Grab-operated rickshaws to provide brands with consistent visibility across key urban routes and daily commuter journeys. The deployment forms part of a broader strategy to build a scalable transit media network, with plans to expand the number of advertising units and introduce digital formats such as