EFG柬埔寨重组归入Palms Food 5月将推自研披萨品牌

类型other
地点金边
发布时间2026/04/11 17:04
详情描述
EFG柬埔寨业务已正式完成重组,归入新加坡Palms Food International旗下。此次调整由迈克尔·奇克(Michael Chick)主导运营,旨在通过构建更具区域性与中立性的企业平台,确保业务运营的稳定性。
此次重组的主要背景是应对自2025年以来针对泰系品牌的市场抵制浪潮。通过将业务归入新加坡实体,EFG旨在实现“去泰系化”,从而为未来的市场增长创造更稳定的经营环境。
目前,EFG柬埔寨在全国范围内拥有超过650名员工,旗下运营的品牌包括Dairy Queen、Krispy Kreme、Boost Juice以及Swensen’s。
在完成架构调整后,公司计划于今年5月推出一个全新的自研披萨品牌,进一步丰富其在柬埔寨市场的餐饮产品线。
📋 简要摘要 ▸
EFG柬埔寨正式归入新加坡Palms Food International旗下,由迈克尔·奇克主导运营。此举旨在通过去泰系化策略稳定市场,并计划于5月推出全新自研披萨品牌。
联系方式
网站https://cambodiainvestmentreview.com
📋 完整原文 ▸
**EFG Cambodia Moves Under Singapore-Based Palms Food International As Michael Chick Oversees New In-House Pizza Brand
Key Points:**
**🍕 New Pizza Push: **EFG Cambodia shifted under Singapore-based Palms Food International as Michael Chick leads the next phase and prepares a new in-house pizza brand launch in May.
**🇸🇬 Strategic Restructure: **The ownership restructure keeps operations stable while giving the group a more regional and neutral corporate platform for future growth after a wide-spread boycott of Thai-linked brands since 2025.
**📈 Strong Market Footprint: **EFG Cambodia still employs 650+ staff and continues operating brands including Dairy Queen, Krispy Kreme, Boost Juice and Swensen’s nationwide.
https://cambodiainvestmentreview.com/2026/04/11/efg-cambodia-moves-under-singapore-based-palms-food-international-as-michael-chick-oversees-new-in-house-pizza-brand/