旅游部携手亚洲基金会启动国际游客调查项目 优化旅游政策
分类旅游
地点金边
来源柬埔寨旅游部
发布时间2026/06/23 16:26
详情描述
柬埔寨旅游部部长胡哈(Huot Hak)近日在金边会见了亚洲基金会驻柬埔寨代表梅洛尼·C·林德伯格(Meloney C. Lindberg)及其高级代表团。双方就旅游部与亚洲基金会的合作进展进行讨论,重点推进“柬埔寨国际游客调查”(CIVS)项目。
该项目旨在深入了解国际游客在柬埔寨的旅游体验及满意度,特别是针对柬埔寨主要旅游客源市场的游客群体。调查将采用数字技术手段,收集包括游客停留时长、偏好活动、消费模式及其他相关信息。
通过此次调查获取的数据,旅游部及相关利益方将能够监测旅游市场趋势,识别热门旅游产品与活动,并据此制定更具针对性的旅游政策与发展战略,以满足游客的实际需求与期望。
胡哈部长对亚洲基金会长期以来在支持柬埔寨旅游发展、推广文化遗产及联合国教科文组织世界遗产地方面所做的工作表示认可。双方一致认为,数据与研究是制定旅游政策的基础。目前,旅游部已指派相关技术团队与亚洲基金会进行对接,以确保该调查项目的有效实施,推动作为国家经济支柱之一的旅游业发展。
📋 简要摘要 ▸
柬埔寨旅游部与亚洲基金会达成合作,正式启动“柬埔寨国际游客调查”项目。该项目利用数字技术收集游客停留时间、消费模式及满意度等关键数据,旨在为政府制定更具针对性的旅游发展战略提供决策支持。
📋 完整原文 ▸
The Asia Foundation in Cambodia Provides Important Technical Assistance to the Ministry of Tourism for Tourism Development
H.E. Huot Hak, Minister of Tourism, received Ms. Meloney C. Lindberg, Country Representative of The Asia Foundation in Cambodia, and her senior colleagues for a courtesy call and working discussion on the progress of cooperation between the Ministry of Tourism and The Asia Foundation, particularly regarding the provision of significant technical assistance for the project entitled “Cambodia International Visitors’ Survey (CIVS)” at the Ministry of Tourism.
During this important meeting, Ms. Meloney C. Lindberg briefed H.E. the Minister on the activities and past cooperation between The Asia Foundation and the Ministry of Tourism, especially the Foundation’s support for research, capacity building, and sustainable tourism development. She also presented the Cambodia International Visitors’ Survey (CIVS) project, which aims to study and better understand the experiences and satisfaction levels of international tourists, particularly those from Cambodia’s key tourism markets.
Through digital technology-based surveys, the project will provide important data on aspects such as tourists’ length of stay, preferred activities, expenditure patterns, and other relevant information. The data collected will assist the Ministry of Tourism and relevant stakeholders in monitoring market trends, identifying popular tourism products and activities, and formulating policies and strategies that are more responsive to the actual needs and expectations of tourists.
On this occasion, both parties agreed on the importance of utilizing data and research as a foundation for policymaking and tourism development in Cambodia. They also held in-depth discussions on the effective implementation of the Cambodia International Visitors’ Survey (CIVS) through close coordination and cooperation between The Asia Foundation and the Ministry of Tourism.
In response, H.E. the Minister expressed his appreciation and high regard for The Asia Foundation as a longstanding and important partner of the Royal Government of Cambodia and the Ministry of Tourism in supporting tourism development, as well as promoting Cambodia’s cultural heritage and UNESCO World Heritage sites to the international community. He also assigned relevant technical teams to closely coordinate and cooperate with The Asia Foundation to ensure the successful and effective implementation of the project, contributing to the development of the tourism sector, which is regarded as a vital pillar of the national economy under the visionary leadership of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia.
Phnom Penh, 22 June 2026
30th International Cooperation Partners Meeting in 2026.
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