可口可乐柬埔寨扩展“零瑞尔市场”公益项目

[来源: CIR] [分类提示: NEWS] 标题: Coca-Cola Cambodia Expands ‘Zero Riel’ Market Initiative, Supporting Over 2,300 Families Ahead of Khmer New Year Cambodia Investment Review Coca-Cola Cambodia Beverage Company has expanded its Zero Riel Market initiative, supporting more than 2,300 families with essential goods ahead of the Khmer New Year, as part of a broader push to link consumer activity with community impact. The two-day initiative was held in Battambang on April 3 and Banteay Meanchey on April 5, targeting families facing financial constraints in border and rural communities. The program allows beneficiaries to select essential food items and household necessities at no cost, offering both financial relief and a sense of dignity during one of Cambodia’s most important festive periods. Consumer-driven funding model gains traction The 2026 edition of the Zero Riel Market was funded through a nationwide campaign in February, where Coca-Cola pledged 500 riels per case sold toward a community support fund. With total sales reaching 920,000 cases, the initiative generated approximately 460 million riel, equivalent to around $115,000. Read More: Coca-Cola Cambodia Turns Consumer Sales into CSR Activation Amid Shifting Industry Expectations This funding model highlights a growing trend among consumer brands to tie sales directly to social initiatives, effectively turning everyday purchases into contributions toward community support programs. Compared to the previous rollout during Pchum Ben in 2025, which s