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[来源: CIR] [分类提示: NEWS] 标题: Lotus Group Brings First Russian Tour Operators to Siem Reap as Cambodia Targets High-Value Tourism Market Cambodia Investment Review Siem Reap welcomed its first delegation of Russian tour operators this week as Cambodia intensifies efforts to attract higher-spending international visitors, with Russian investment and tourism firm Lotus Group playing a central role in opening the market. The familiarisation trip, which brought Russian tourism professionals to Cambodia’s premier tourism destination, is designed to showcase the Kingdom’s tourism offerings and encourage greater visitor flows from Russia and other Russian-speaking markets. The delegation was officially welcomed in Siem Reap by H.E. Neang Mao, State Secretary of the Ministry of Tourism, on behalf of Minister of Tourism H.E. Huot Hak. Officials described the visit as an important step in Cambodia’s broader strategy to promote quality tourism and attract visitors with higher spending power who can contribute more significantly to the local economy. The initiative builds on a series of discussions held earlier this year between the Ministry of Tourism and Lotus Group, which has been actively promoting Cambodia as a destination for both tourism and investment opportunities. Russian Market Seen as Opportunity for High-Value Tourism According to Lotus Group CEO Vladimir Palancica, Cambodia is well positioned to attract affluent Russian travellers seeking luxury experiences, wellness retreats, beach holidays, cultur