西港旅游发展规划（2026-2030）正式启动，旨在将西港打

Cambodian Coast: Rising Star of the Southwest, Welcoming National and International Tourists! “Preah Sihanouk Province expands unlimited tourism and business potential to become the second model economic and tourism city of the Kingdom of Cambodia.” H.E. HUOT Hak, Minister of Tourism, together with H.E. MANG Sineth, Governor of Preah Sihanouk Province, presided over the dissemination ceremony to launch the implementation of the “Preah Sihanouk Tourism Development Plan 2026–2030,” making it the fifth target province. This tourism development plan serves as a joint roadmap and an action framework to mobilize all relevant stakeholders to jointly develop tourism in Preah Sihanouk Province with higher quality and increased attractiveness. The goal is to achieve the vision of transforming Preah Sihanouk into a high-quality, internationally competitive business and leisure tourism destination in both regional and international frameworks, contributing to its development into Cambodia's second major urban center that supports economic prosperity, innovation, and sustainable urban development. This prestigious ceremony was attended by Excellency and Lok Chumteav leaders of the Ministry of Tourism; Excellencies, Lok Chumteavs, Ladies, and Gentlemen representing relevant units and departments across the province; local authorities at all levels; all types of armed forces; tourism operators; tourism communities; educational institutions; students; and content creators, totaling approximately 250 participants. H.E. The Minister took this opportunity to congratulate and praise the outstanding achievements at both national and ASEAN levels where Preah Sihanouk Province has received numerous awards and victories in past years. Meanwhile, Preah Sihanouk Province has developed rapidly through the construction of major physical infrastructure. Urban aesthetics, beaches, and public spaces have been continuously improved, featuring attractive entertainment spots and prominent symbolic statues such as "Preah Thong Koang Sbai Neang Neak," "Khmer Can Do," and the "Water-Spouting Dragon," all contributing significantly to its appeal to national and international tourists. H.E. The Minister further shared that Preah Sihanouk Province possesses rich natural tourism potential, featuring beautiful coastlines, large and small islands, natural resources, marine biodiversity, and Ream National Park, which favor the development of coastal tourism, island tourism, ecotourism, and water sports tourism. At the same time, the province boasts an interconnected transport infrastructure, including the Phnom Penh–Sihanoukville Expressway, a deep-sea port, and an international airport, along with tourism businesses and services at all levels. These form a solid physical infrastructure for developing the province into an international-level marine tourism destination with quality, safety, and sustainability. Furthermore, H.E. the Minister stated that in the context of intensifying regional tourism competition and evolving tourist behavior, in addition to existing potential, we must continue to create new tourism products, improve and strengthen the quality of tourism services, enhance attractiveness, promote cleanliness, and reinforce security and safety for tourists. This will ensure that Preah Sihanouk Province can respond to the demands of the new generation of tourists, keep pace with the era of digital technology and artificial intelligence, and maintain its competitiveness against major regional and global tourism destinations. Along with this, H.E. the Minister mentioned that the tourism sector is intersectoral and interconnected, requiring active participation from all relevant parties in line with the Royal Government's approach of "Dynamism of a Single Actor System.