德国TUI酒店集团入驻金边 携手达拉酒店打造奥林匹亚项目

分类商业
地点金边
来源柬埔寨投资评论
发布时间2026/05/11 09:28
详情描述
德国TUI酒店度假村(TUI Hotels & Resorts)近日宣布与柬埔寨OCIC旗下的达拉酒店集团(Dara Hotels Group)达成战略合作,双方将在金边奥林匹亚区域共同推出TUI SUNEO品牌酒店。该协议已在香港举行的签约仪式上正式签署。
此次合作标志着TUI SUNEO品牌首次进入柬埔寨市场。该项目将依托TUI集团的全球运营经验与达拉酒店集团在当地的行业专长,引入国际化服务标准与舒适的住宿体验。
TUI酒店度假村首席执行官Artur Gerber表示,金边作为城市旅游目的地,兼具文化遗产、河滨风光与快速发展的城市生活方式,此次签约符合TUI在亚太地区城市休闲酒店市场的扩张战略。
OCIC及达拉酒店集团副主席Pung Carolyne勋爵表示,与国际知名品牌合作是达拉酒店集团的重要举措,旨在通过引入国际化服务标准,提升金边对欧洲及全球商务与休闲旅客的吸引力,增强城市旅游竞争力。
📋 简要摘要 ▸
德国TUI酒店度假村与OCIC旗下达拉酒店集团达成战略合作,将在金边推出首家TUI SUNEO品牌酒店。该项目旨在通过引入国际化服务标准,提升金边对欧洲及全球商务与休闲旅客的吸引力,进一步拓展TUI在亚太地区的城市休闲酒店版图。
📋 完整原文 ▸
[来源: CIR] [分类提示: NEWS]
标题: Germany’s TUI Hotels & Resorts Expands Cambodia Footprint with Dara Hotels Partnership
Cambodia investment Review
Germany’s TUI Hotels and Resorts, part of TUI Group, has partnered with Dara Hotels Group of OCIC for TUI SUNEO Olympia Phnom Penh, the group’s first TUI SUNEO branded hotel in Cambodia. Formalized during a signing ceremony in Hong Kong, the partnership connects the property to TUI’s international network, enhancing Phnom Penh’s appeal to international and European leisure and business travellers.
The partnership introduces TUI SUNEO’s leisure and value-driven hospitality concept to Phnom Penh, offering international standards of service, and comfort, drawing on TUI Group’s global experience and Dara Hotels Group’s expertise in Cambodia’s hospitality sector.
Read More: TUI BLUE Opens Second Hotel in Cambodia with Siem Reap Launch of Angkor Grace Resort
“Phnom Penh is an increasingly attractive city destination, combining cultural heritage, riverside charm, and a fast-developing urban lifestyle,” says Artur Gerber, CEO of TUI Hotels & Resorts. “The signing of TUI SUNEO Olympia Phnom Penh reflects our strategy to expand the TUI SUNEO brand in vibrant city leisure locations across the Asia-Pacific region.”
“Our partnership with TUI Hotels & Resorts marks an important step for Dara Hotels Group,” said Oknha Dr. Pung Carolyne, Vice Chairwoman of OCIC and Dara Hotels. “We are pleased to partner with internationally recognised brands to bring more quality hospitality