ABA银行凭借“Moha Sangkran”营销活动，荣获2

[来源: CIR] [分类提示: NEWS] 标题: ABA Bank Wins Marketing Campaign of the Year 2026 for ‘Moha Sangkran’ Campaign Cambodia Investment Review ABA Bank, Cambodia’s largest commercial bank, has been named Marketing Campaign of the Year 2026 at the CMO Asia Awards for Excellence in Branding & Marketing, marking the Bank’s third consecutive win in the category. This year’s Moha Sangkran campaign brought together cultural storytelling, original music, creator content, and a new ABA Mobile experience in one connected campaign. At its heart was a simple idea: showing how digital innovation can give Cambodian traditions new ways to be celebrated and shared. A New Year experience on ABA Mobile For Khmer New Year, ABA introduced a dedicated Moha Sangkran theme on ABA Mobile, bringing the visual identity of the celebration into the Bank’s digital platform. The initiative created a festive customer experience while keeping banking services at the centre of the everyday digital journey. By blending cultural expression with digital innovation, the campaign created a locally relevant experience that connected customers with Cambodian traditions through a platform they use regularly. It reflected ABA’s commitment to making digital banking more engaging while celebrating Cambodia’s rich cultural heritage. Culture through stories and music This year, instead of a conventional advertisement, the campaign extended beyond the app through a series of three storytelling episodes featuring expats living in Cambodia alongside popul